Healthy NOW Profiles app for iPhone and iPad

You could be making weight loss unnecessarily hard for yourself. Eating foods with low NOW Profile scores makes it easier to achieve and maintain your optimum weight.

Let’s start with some basic facts:
1. To lose weight you’ve got to take in fewer calories than you burn.
2. While it’s best to eat less AND increase your activity level, most people are better at reducing the calories they take in than they are at burning them through exercise.
3. Some foods make it easier to reduce your total calories than others.

The food industry spends millions of dollars on research every year and they’ve learned that loading their foods with sugar, fat and salt gets us to buy and eat more of what they make. Calorie dense foods tend to make us eat compulsively and they make it difficult for our brains to know when we’ve had enough. They also promote metabolic syndrome, which leads to obesity, diabetes and heart disease.

Foods with low NOW Profile scores are lower in sugar, fat and salt and they’re generally higher in protein, fiber, water and vital nutrients. You’re less likely to eat these foods compulsively and they’ll help you fill up and stay feeling full with fewer calories.

The amount of sugar, fat and salt is readily apparent for some foods, but this isn’t the case for many others. Often times food packaging is deceiving and we don’t realize how much sugar, fat and salt we’re getting, even from “healthy” food. NOW Profiles solve this problem by showing you the concentration of sugar, fat and salt in your food so you can make choices that will help you the most to lose weight and keep it off.

• Find NOW Profiles for over 100,000 food and beverage products.
• Get NOW Profiles by scanning a food’s UPC bar code, searching our database or manually entering a few pieces of information from the Nutrition Facts label. NOW Profiles are available for packaged foods, menu items from many restaurants and the USDA Nutrient Database.
• Save NOW Profiles for your favorite foods and easily access them later.
• Discover alternate foods with lower NOW Profile scores.
• Use the Guess function to help you develop a sense of how much sugar, fat and salt is in any food. Stop using this app when you don’t need it anymore!

Eat with care and live well.